I'm a writer, shooter and editor with two decades of digital advertising and content creation experience. I’ve created content for web series, multi screen brand content, product launches and documentaries.
I can take a project or campaign from the beginning of strategy development through to production and delivery, or work solely on any of the steps in between. I work as a one man band or as part of an ensemble cast.
I focus on people
All of my work begins with an insight that motivates or inspires people, or at the other end of the spectrum, bothers or hinders. This emotional connection drives the voice of the copy, the look and feel of the imagery, and the tone of the edit. All combined, they help to connect with the right audience in the most resonate way.
Full service or single service
After years of working for big advertising agencies I came to realize that bigger isn’t always better. Being nimble and agile are essential for success now, and I’ve formed my services to deliver on small ad hoc projects just as easily as more comprehensive jobs. My secret is being able to tap into an extensive roster of freelance specialists that I’ve honed over my years of working on hundreds of brand campaigns. That being said, I guess it’s not really a secret anymore.